Building Greenbriar: A Journey of Passion, Partnership, and Purpose
When the pandemic forced many to slow down and rethink their paths, we saw an opportunity to bring a long-held dream to life. On a recent episode of That Entrepreneur Show, Mat and I had the chance to share how Greenbriar Market + Refillery went from an idea to a thriving business rooted in sustainability and community.
From Idea to Impact
I've always had an entrepreneurial spirit—since I was a kid, I knew I wanted to run my own business. Mat, on the other hand, came from a world of outside sales, where success meant building strong relationships and taking ownership of his work. Together, our experiences and skill sets complemented each other in a way that made this journey possible.
In 2021, we launched Greenbriar Market as an online shop, carefully curating products that were both effective and genuinely sustainable. But we quickly realized that what we were building was more than just a marketplace—it was a community. That realization led us to open our first brick-and-mortar location in Calgary, a space where people could not only shop but also learn, connect, and feel confident in their sustainable choices.
What to Expect in the Interview
On That Entrepreneur Show, we dive into what it’s like to run a business together after 18 years as a couple, the joys of working with so many incredible local vendors, and the lessons we’ve learned along the way. We talk about the importance of making sustainability accessible, the values that guide our decisions, and the rewarding experience of watching Greenbriar Market grow.
For anyone thinking about starting a business—or even just making small changes toward a more sustainable lifestyle—this episode is packed with insights, inspiration, and a behind-the-scenes look at what it really takes to turn a vision into reality.
Listen to the full episode here: The Sustainable Switch with Greenbriar Market.
Let us know what you think! We’d love to hear your thoughts and continue this conversation with our amazing community.
