From Vision to Reality: The Story Behind Aspera Skincare
At Greenbriar Market + Refillery, our journey has always been about more than just offering products; it's about crafting experiences that resonate with our community's values. Our latest endeavor, Aspera Cosmetics, embodies this philosophy by blending luxury with sustainability, creating skincare that's both indulgent and eco-conscious.
The Aspera Origin Story
The inception of Aspera was driven by a simple yet profound question: Why settle for less when we can create something better? As co-founders of Greenbriar Market + Refillery, Mat and I were on a constant quest to provide our customers with high-quality, sustainable skincare options. However, we often encountered challenges with existing products—unstable formulations, inconsistent deliveries, and even a toner that refused to stay mixed. These frustrations ignited a determination to develop something superior.
Our turning point came when a trusted Calgary-based skincare lab reached out to collaborate. Fueled by our experiences and a clear vision, we partnered with the lab to create skincare that not only delivers visible results but also aligns with our unwavering commitment to sustainability. And so, Aspera was born.
Luxury Meets Sustainability
From the outset, our vision for Aspera was clear: to craft products that are luxurious yet attainable, sustainable yet effective. We wanted each product to feel like a treat—from its silky textures to its gentle, inviting scents—while ensuring it delivered tangible benefits. Sustainability was non-negotiable, with refillable packaging serving as a cornerstone of the brand.
"We wanted products that not only performed but also made people feel good about using them," says Mat.
Developing Aspera was not without its challenges. With no prior background in skincare formulation, Mat and I immersed ourselves in the process, working closely with the lab to vet each ingredient. We delved into the science behind the formulations, ensuring every component served a purpose and met the high standards of our eco-conscious clientele.
A Personal Touch
Testing each product became a ritual for us, our family, and friends. And when the first moisturizers and serums began delivering noticeable results, we knew we had created something special. "Beautiful packaging matters," I often say. "It's the first connection people have with the product." Partnering with a talented designer and friend, we crafted branding that felt as elevated as the products themselves. The moment the first bottles and jars arrived on the shelves was unforgettable—a milestone that reflected our hard work and vision.
Calgary Roots, Nationwide Aspirations
Calgary's strong support for local businesses is woven into Aspera's identity. "Being local allows us to collaborate closely with the people who make and design our products," says Mat.
But our aspirations for Aspera extend far beyond Calgary. "We want Aspera to be a household name," Mat continues, "to offer luxurious, refillable skincare that everyone can enjoy."
Skincare as Self-Care
At its heart, Aspera is about more than skincare—it's about creating moments of care.
"We want people to see results that make them feel like their best selves," says Mat. "Using Aspera should feel like an act of self-love."
With Aspera, we've redefined what it means to combine sustainability, luxury, and accessibility. It's not just skincare; it's a ritual to look forward to every day.
Discover Aspera
The Aspera line currently includes 18 products, with five new additions—made to enhance and elevate any skincare routine—now available:
- Tone + Soothe with Aspera Facial Toner: This gentle, post-cleanse essential refreshes and balances the skin, prepping it perfectly for the next steps in your routine.
- Firm + Brighten with the Aspera Eye Cream: This powerful yet gentle eye cream hydrates, firms, and brightens, giving tired eyes a well-rested glow.
- Bronze + Brighten with the Aspera Tanning Water: This lightweight tanning water delivers a natural, streak-free glow, enhancing your skin’s tone with buildable radiance.
- Soften + Restore with Aspera Facial Serum: This nutrient-rich serum deeply hydrates and rejuvenates, helping to soothe and restore your skin’s natural balance for a healthy, radiant glow.
- Soften + Refresh with Aspera Facial Serum: This lightweight, revitalizing serum replenishes moisture and invigorates the skin, leaving it feeling soft, smooth, and beautifully refreshed.
Each product is crafted with care, reflecting our dedication to quality and sustainability. We invite you to experience Aspera for yourself and discover the difference that thoughtful, locally-made skincare can make in your daily routine.
Explore the full Aspera collection at our Calgary locations or online at asperacosmetics.ca. Join us in embracing a new standard of skincare—one that honors both your well-being and the planet.
With gratitude,
Shawn Kearns
Co-Founder, Greenbriar Market + Refillery
